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To begin with, it's important to grasp the basics.

These platforms typically operate by allowing you to build campaigns, define your budget, and focus on specific demographics or interests. You can then analyze the performance of your campaigns in real-time and make adjustments as needed.

Pros of using self-serve ad platforms are extensive. They are budget-friendly, adaptable, and give a high degree of control. You can launch campaigns whenever you want, and you have the ability to try out different strategies to find what works best for your business.

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